I was chatting with a friend about her growing online presence. She’s working with a great on-site content team, and her momentum is building. We’ve collaborated on multiple projects, but this time, she needed something intensely local. And I love seeing clients grow with that kind of precision.
Naturally, the conversation turned to AI.
What’s here? What’s next?
How she uses it. How I do.
And where things are shifting fast.
She works in recruitment, and her take landed hard: “Now that anyone can polish a proposal with AI, capability statements matter more than ever. Everyone’s pitch looks perfect. But few can deliver.” (Thank you for that Michelle Alcorn)
That stuck with me. Because your competitors? They’re already using AI to polish their messaging, speed up operations, and streamline delivery. And soon, everyone will look the same on paper.
Unless… you’re not even on the field yet. Maybe you’re still hunting for files. Or still rewriting the same message over and over again.
AI comes in many forms – from basic tools like ChatGPT and scheduling bots to advanced systems generating synthetic genomic simulations. But the beauty is that you don’t need to start big. It’s a journey that begins with a single step.
You just need to start.
I use AI for CRM, content, writing assistance, learning support, reporting, image generation, project memory, and task automation. Tools like Zapier chain functions together to create workflows I’d need three assistants to manage.
And if you’re wondering how this applies beyond strategy and marketing, here’s a peek at how enterprise teams use AI right now:
🟡 Marketing: Ebook intros, webinar summaries, legal compliance checks
🟠 Support: Knowledge bases, survey analysis, on-brand replies
🟣 Operations: Product descriptions, OKRs, investor comms
🟢 Product: Feature roadmaps, bug-to-release notes
🔵 HR: Inclusive job descriptions, tone checks in interviews
🧠 L&D: Best practices, internal wiki support, compliance training
The point?
AI isn’t a future thing. It’s a present thing that is quietly reshaping how teams create, analyze, and deliver.
Here’s where I’d start if you’re on the edge:
– Morning Check-In: “What do I need to know today?”
– Instant Email Replies or Delegation
– Client Report Reviews Without Burnout
– Content Recovery (No Blank Page Syndrome)
– Automated Project Memory & Emotional Codex
– Decision Support: Ops, Strategy, or Energy Forecasts
– Weekly Rituals that Actually Stick
The AI shift won’t wait. But your start can be soft, strategic, and aligned. If you’re ready to move beyond theory and into sustainable systems, let’s design a workflow that thinks with you – strategically and relationally.
