There’s no shortage of AI talk right now. Online events, webinars, LinkedIn posts… it seems like everyone’s either discovering ChatGPT for the first time or warning you about robot overlords. But if you’re a small business owner, the real question isn’t “What is AI?” It’s: “How do I actually use this in my world?” Because […]
Beyond the Buzz: What Real AI Integration Looks Like for Small Businesses Read More »
Riddle me this… what’s stopping you? I had an interview yesterday with an MBA student at the University of New Brunswick (UNB). He’s working on a project about Digital Adoption and wanted to hear from those of us working directly in the space. (If you’re interested, PM me – he’s still doing interviews!) Now, my
Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked the same question: “How do we
Two Clients. Two Goals. Same Question. Read More »
I was chatting with a friend about her growing online presence. She’s working with a great on-site content team, and her momentum is building. We’ve collaborated on multiple projects, but this time, she needed something intensely local. And I love seeing clients grow with that kind of precision. Naturally, the conversation turned to AI. What’s
Proving Competency Read More »