Riddle me this… what’s stopping you? I had an interview yesterday with an MBA student at the University of New Brunswick (UNB). He’s working on a project about Digital Adoption and wanted to hear from those of us working directly in the space. (If you’re interested, PM me – he’s still doing interviews!) Now, my […]
Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked the same question: “How do we
Two Clients. Two Goals. Same Question. Read More »
I was chatting with a friend about her growing online presence. She’s working with a great on-site content team, and her momentum is building. We’ve collaborated on multiple projects, but this time, she needed something intensely local. And I love seeing clients grow with that kind of precision. Naturally, the conversation turned to AI. What’s
Proving Competency Read More »