Communication

Two Clients. Two Goals. Same Question.

Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked the same question: “How do we

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Proving Competency

I was chatting with a friend about her growing online presence. She’s working with a great on-site content team, and her momentum is building. We’ve collaborated on multiple projects, but this time, she needed something intensely local. And I love seeing clients grow with that kind of precision. Naturally, the conversation turned to AI. What’s

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Communication

If you lived inside an obsidian box, how would you know how someone felt? You couldn’t see their shoulders slump.  You couldn’t watch their eyes light up.  You couldn’t hear the catch of breath that says,  “This moment matters.” All you’d have… are the words. Ever send a text where someone totally misread your vibe? 

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