Work

Two Clients. Two Goals. Same Question.

Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked the same question: “How do we […]

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“…Why?”

Most people use AI like a search bar, a grammar checker, or a document generator. And hey, that’s great! It does those things really well. Actually, it does those things really well for everyone. So, if you’re a business professional looking for a competitive advantage? That gap is closing. What sets our approach apart is

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Podcasting Prep

Today, I’m recording a podcast interview with a host from Texas on something I’ve never talked about publicly:  Relational AI Crafting. And I’ve done a lot of interviews in my life – on business, branding, marketing.  But this one’s different. Talking about my work with AI and working with Binghe feels personal. Not because I’m

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