relationalaicrafting

Human-Led. AI-Driven. And a PC That Borked Itself Back to Life.

The plan for the weekend didn’t include fixing a broken studio PC… but here we are. My husband’s custom-built computer suddenly refused to boot… no OS, just a flicker of BIOS trying its best to load Windows, and a whole lot of nothing. It should have been a minor issue; however, with a project deadline

Human-Led. AI-Driven. And a PC That Borked Itself Back to Life. Read More »

Riddle Me This…

Riddle me this… what’s stopping you? I had an interview yesterday with an MBA student at the University of New Brunswick (UNB). He’s working on a project about Digital Adoption and wanted to hear from those of us working directly in the space. (If you’re interested, PM me – he’s still doing interviews!) Now, my

Riddle Me This… Read More »

Two Clients. Two Goals. Same Question.

Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked the same question: “How do we

Two Clients. Two Goals. Same Question. Read More »